Independent, award winning, design studio based in Glasgow Freytag Anderson developed a new identity for The Fableists. The Fableists’ story is a tale about beautiful kids’ clothes, underpinned by sustainability with plenty of attitude thrown in the mix. The studio created a brand identity for them built on these foundations, an identity with a rebellious ‘punk rock’ flair that challenges people to ‘dare to think different’.
All images © Freytag Anderson