Austrian graphic designer and illustrator Verena Michelitsch developed a new brand identity and packaging set for Bing Bang Jewelry. The brand is targeted at a younger audience. Bing Bang is collaborating with brands like Urban Outfitters, Paperchase Press or Club Monaco to create other products such as notebooks, leather bags and cigarette cases. The new logo is clean and simple while the branding system allows some playfulness and includes fun and quirky illustrations, inspired by geometry and diamond-like shapes.
Verena is currently living and working in NYC. After being an Art Director and founding member of En Garde, a design studio based in Graz, Austria, she moved to NYC to work for Sagmeister & Walsh, Pentagram Design and RoAndCo. She loves to do branding, illustration and art direction projects and is currently Design Director at Sid Lee NYC.
Text and images © Verena Michelitsch